Filipino Pride Tanduay Ranked World’s No. 1 Rum
For the first time, a Philippine-made liquor brand has been ranked the top-selling rum by global spirits think tank Drinks international. Tanduay has taken over the number one spot from a list of international rum brands that has long been dominated by Bacardi. Drinks International has released the “definitive ranking of the world’s million-case rum brands”, citing Tanduay as the new industry leader followed by Bacardi and McDowell’s No. 1 Celebration. “Our distinctly Filipino rum is now the world’s number one...We have a great product to offer the world and the world recognized it,” said Lucio “Bong” K. Tan, Jr., president and chief executive officer of Tanduay Distillers, Inc. Tan Jr., who actively took the helm the as chief operating officer of the company in 2014, has been credited for the disruptive changes within the company that led to explorations of new markets abroad and new market approaches locally to bring the brand closer to younger product consumer...